Transcend has introduced a new 7-inch digital photo frame, the PF730 in India. The PF730 boasts a gently contoured shape with an embossed pattern. The PF730 is able to read high-resolution JPG images taken with any digital camera at virtually any resolution with no resizing or adjustment. Users can choose to view photos one at time, in customizable slideshows, or in a convenient tiled thumbnail view. Austin Huang, Regional Head (Sales, SAARC & APAC), Transcend, said, “You can add a personal touch of elegant fashion to your living room, bedroom, and even your office and show off the pictures of your precious family, friends and special moments with Transcend’s new digital photo frame, PF730, which offers exceptional quality, features and value.” The PF730 has a bright, high-resolution (800×600) photo-friendly 4:3 screen, advanced NaturaTone user–selectable color modes, and an Automatic Orientation Sensor (AOS), all of which enhances the viewing experience and guarantees photos look their best. It offers an internal flash memory of up to 2GB, and supports most mainstream memory cards including SD, SDHC, MMC, and MS. It also features a conveniently-located USB port for plugging-in USB flash drives. Slideshows can be customized with variable image sorting, transition effects, attractive frame borders and fun animation themes that capture the attention of viewers and create a lasting impression. It can be navigated through 5 keys and a remote control and it supports music of various formats like MP3, WMA, WAV and more. It functions as a full-featured MP3 player which allows users listen to music while viewing photos at the same time, and can also be used as an alarm clock. The PF730 is fully equipped to play back movies and video clips, and supports full-motion 30fps video playback.